EMKOO is the latest GAC MOTOR model to join the company’s high-quality product matrix in Chile. On August 28, the automobile manufacturer held a high-profile launch to announce the arrival of the award-winning EMKOO in Santiago’s Vitacura district.
Attended by 100 automotive industry representatives including top management from GAC MOTOR and distributor ASTARA the event doubled as a teaser for the upcoming EMZOOM, a trendy and intelligent SUV to be launched in September. In a creative nod to its innovation-packed configurations, the launch displayed several EMKOO-inspired installations ranging from 3D visualizations to interactive digital experiences, offering guests an immersive demonstration of GAC MOTOR's latest technological advance.
The futuristic 5-seater, designed with finesse and upgraded tech, is expected to be a standout in the compact SUV segment. Positioned as a “Technology Pioneering SUV”, its array of innovative features includes wireless phone charging, advanced driver assistance systems, and a 10.1-inch smart infotainment touchscreen display. As a recipient of China Automotive Technology Research Center’s “Best Bodywork” and “Best Workmanship” awards, EMKOO adopts a unique design that appeals to drivers with an appreciation of modern aesthetics. Featuring a sharp profile enabled by aerodynamic lines and lightsaber-shaped taillights, the model captures a futuristic style that carries over to its spacious interiors through ergonomic seats, a sizeable digital dashboard, and LED ambient lighting. Other specs include a 1.5L turbo engine and GMC2.0 integrated dual-motor multi-gear DHT, which help deliver 177hp and 270 Nm of torque.
Chile is considered a strategic market in GAC MOTOR’s overseas expansion blueprint. The company has been consistently delivering trusted products to strengthen its presence and has since grown to become a highly regarded brand in the country. The launch of EMKOO in Chile is a continuation of the automaker’s long-term strategy to build a world-class brand. “Over the past 4 years in this country, our insistence on putting customers first, together with our high-quality products and services has helped us to win the love of many Chilean clients. In the future, we continuously offer more intelligent products and create joyful traveling experiences for customers here in Chile” said Guo Baixun, Deputy General Manager of GAC International.