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Sep 01,2023

GAC MOTOR, a leading automobile manufacturer, is sponsoring the Panamanian Football Federation (hereby known as FEPAFUT) for the next 3 years. The announcement was made at a widely reported FEPAFUT press conference, attended by key figures including Pedro Adan Gordon, Vice President of the Panamanian Football Association; Miguel Zuñiga, Secretary General; Eynar Samudio, General Manager of GAC MOTOR Panama Distributor, and more. This marks GAC MOTOR’s fourth significant venture into the realm of cross-domain sports marketing, following their sponsorships of the Chilean Cup and the Chilean football club Coco-Colo, and the appointment of football star Salem AI-Dawsari as the GAC MOTOR Saudi Brand Ambassador.

“ We are proud of the comprehensive and in-depth cooperation between the GAC MOTOR and FEPAFUT,” said Guo Baixun, the Deputy General Manager of GAC International,“By taking advantage of this strategic cooperation with the Panamanian Football Association, we hope to further enhance our brand recognition in Panama, so that the Panamanian people can have more understanding about our brand."

Football is a core part of Panama's national identity, with over 75% of its population reported to follow and have a positive outlook on the National Team. Involving in the country's most popular sport will enable GAC MOTOR to secure widespread visibility across Panama. The deal will see GAC MOTOR supporting the nation's football development at all levels, including Panama's 8 national teams and Liga Panameña de Fútbol, its top-division football league. Over the next 3 years, the logo and vehicles of GAC MOTOR will be prominently displayed in FEPAFUT marketing campaigns, match stadiums, and player uniforms. Collaborating with premium partners in the football industry is a crucial initiative from GAC MOTOR to establish a stronger brand presence and deeper connections with local consumers. 

GAC MOTOR, which has been operating in Panama since 2019, is one of the fastest-growing automobile manufacturers in the local market. The company views Panama as one of the most significant markets in South America. Following the recent launch of EMPOW and GS3 EMZOOM, Panamanian buyers can also expect the release of EMKOO Hybrid within the next couple of months. With multiple initiatives in the planning, GAC MOTOR will continue to lead the automobile sector in Panama into a bold new era of mobility.

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