As of May 11, GAC MOTOR signs on as the strategic partner of Colo-Colo, one of the biggest and most successful football clubs in Chile. Teaming up with Colo-Colo is key to expanding GAC MOTOR's brand influence among Chilean car buyers and football fans alike.
Showcasing a Commitment to Excellence
The signing ceremony, held in San Diego, was attended by top executives from Coco-Colo and GAC MOTOR. Three top players of the club , including Juan Martín Lucero, Leonardo Gil，Matias Ezequiel Zaldivar, also took the opportunity to test drive the newly released ALL NEW GS4 at the event.
“We welcome GAC MOTOR to Chile’s biggest football club. Together, we will experience an amazing journey,“ said Daniel Moron, Sporting Director of Colo-Colo.
Nicknamed Eterno Campeón (The Eternal Champion), Colo-Colo is one of the most successful football clubs in Chile and is a record holder for winning the most Primera Division championships. With a huge fanbase and a reputation that is synonymous to passion and excellence, the club is particularly well-suited to the image of GAC MOTOR.
Like GAC MOTOR, the football club is committed to delivering excellence by mastering its craft. Associating with a heritage brand that shares the same philosophy and enjoys as much success and publicity as Colo-Colo is an exciting opportunity for a fresh market force like GAC MOTOR to further cement an image of reliability and quality among the Chilean public.
Establishing Closer Ties
The new partnership with Colo-Colo continues this long-term strategy to connect with the local crowd and is expected further to establish GAC MOTOR's brand name in the region.
Previously, GAC MOTOR acted as the strategic partner of Copa Chile, the nation's most important football event. The sponsorship saw the iconic GS4 delivering the Copa Chile Cup to the finals, bringing immense visibility for the auto brand last year. This year, the brand will continue to sponsor the competition this season.
Seeking Breakthrough in Key Market
GAC MOTOR has built a reputation for itself as the expert in the craft of making vehicles after just over a year of business operations in Chile. The country, now the second-largest overseas market, is a highly important factor in the global sales blueprint of GAC MOTOR.
The brand will be making several business moves on top of sports sponsorships to expand its influence in the upcoming year further. New models, such as the powerful All New GS8 and the stylish GS3 Power, are expected to be introduced into Chile to strengthen its product range.
GAC MOTOR is excited to step up its game and achieve further success in the global market.