May has been an exciting and productive month for GAC MOTOR, with a newly completed, custom designed showroom opening in the key overseas market hub of Erbil, Iraq!
The Erbil store opening ceremony took place on May 26th, 2021. This showroom opening marked another on-the-ground entry of GAC MOTOR into the Iraq market; it is GAC MOTOR’s second Iraq store after Baghdad, and is the first ever overseas “G store”.
In recent years, GAC MOTOR has steadily moved forward with its internationalization strategy. Currently, the Middle East region is GAC MOTOR’s best-performing international sales area and is also the first overseas market expected to break the 10,000-unit milestone this year. GAC MOTOR has been part of the Iraqi market since 2015; the launch of the Erbil showroom represents a second sales and service terminal point after the showroom in the capital city of Baghdad.
Despite the external effects of the global pandemic and the other unique obstacles present in the Iraqi passenger vehicle market, GAC MOTOR International has not been afraid to rise to the challenge, cooperating with local dealers to seize market opportunity. In 2020, terminal sales in Iraq grew 31.6% year on year, and sales in 2021 are projected to continue this strong growth trend. Now, Erbil has GAC MOTOR’s first overseas “G” design style showroom, built according to GAC MOTOR’s latest overseas store standards to make it one of the most beautiful auto sales and service locations in the Iraq market.
At GAC MOTOR’s opening ceremony, its story was depicted by displaying the various models: the GS3, GS4, GS8, GA4 and GA8. Performances arranged for the ceremony included Special Kurdish and Latin dances and a wonderful Daff performance. Chairman and manager of the Iraqi distributor were interviewed by media and introduced various details of the showroom as well as discussing future sales and service policies. In addition to a classic ribbon-cutting ceremony, local car owners had also shared ways that GAC MOTOR vehicles have enhanced individuals’ lives.
To congratulate the opening of the showroom, Mr. Zeng He Bin, General manager of GAC MOTOR International expressed, “The completion of the Erbil store in Iraq marks GAC MOTOR’s new stage in operations, it not only further expands brand influence locally, but also reflects our will to explore the market’s potential.”
GAC MOTOR's slogan "GO AND CHANGE" was also revealed at the opening ceremony. Looking to the future, with "the spirit of craftsmanship" at the core, GAC MOTOR will build a brand reputation of reliable quality and innovation.
With many more showroom locations set to open for business in 2021, join in to celebrate the strides GAC MOTOR is taking towards the future! Bringing the passion for craftsmanship to new markets, and delivering lasting value with research and innovation, GAC MOTOR looks forward to a successful and exciting year.
