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WHAT DOES THE BRAND STRATEGY OF “GO AND CHANGE” MEAN FOR GAC MOTOR RUSSIA?

Jul 20,2021
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Life cannot move forward without change. At GAC MOTOR, we embrace change through innovation: our experts continually explore and utilize new technologies, to craft end-product cars with completely new capacities that can lead us into the future. The brand slogan, “GO AND CHANGE!” encapsulates GAC MOTOR’s ethos, which focuses on progress through change.

Innovation

Modern cars are getting smarter and more technologically advanced every year. Comfort, safety, and appearance are not the only factors that influence a buyer's choice for or against particular model; instead, each potential customer is looking for maximum benefit from a car. It’s not just about getting from A to B, but about making improvements and adding enjoyment to every part of the process.

GAC MOTOR pays great attention to developments in the automotive industry and prioritizes technological innovation. Our goal is to make the modern, intelligent car affordable, introducing the most important and necessary new technologies into everyday life. GAC Group has invested towards R&D, ensuring that innovative developments are at the heart of the vehicles that roll off the assembly line. GAC specialists continually improve vehicle performance with innovations to engine systems, while maintaining and improving energy efficiency with intelligent fuel saving designs.

Safety

At the core of the GAC MOTOR ethos of “Chinese craftsmanship” is guaranteeing safety and reliability through technologically advanced products.

GAC research laboratories place particular emphasis on improving driver and passenger safety. GAC MOTOR cars are equipped with the most modern driving assist technology: the BOSCH 9.1 directional stability system, tire pressure monitoring system, an electric parking brake with an automatic hold function, and general passive safety systems that provide multi-level protection, to name a few.

Practicality

A key factor in choosing a car is looking at its versatility and practicality. Today you might need an urban crossover vehicle which can comfortably take you around a concrete jungle; the next day tomorrow, you want to explore beyond the city.

What will you need tomorrow? GAC MOTOR vehicles are equipped with everything: wireless device charging; a Harman-Kardon entertainment system and 10 speakers to enjoy your favorite music; spacious interiors, with the GS8 model available with up to 7 seats; a huge luggage compartment, which can be modified to have up to 860 liters of space. All these elements combine to create a daily life filled with maximum comfort.

Created for Russia

Russian operating conditions are far from ideal for vehicles, with uneven or even nonexistent roads, large temperature drops, and long, harsh winters. GAC specialists have carefully studied the nuances of working in difficult climatic conditions, and have adapted cars for use in the Russian market, with a reinforced car frame, an engine with increased power, and an intelligent gearbox, which itself adjusts operating modes to the road surfaces. All of these conditions create maximum comfort while driving.

This is what GO AND CHANGE means for GAC MOTOR Russia: using technology, research and design to provide an intelligent, custom-made driving experience. We GO AND CHANGE according to the needs of the market; we GO AND CHANGE our customer’s driving experience for the better.

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