On 28th January, GAC MOTOR held a grand 2021 International Distributor Conference. Due to the Covid-19 situation, the conference was conducted online. United by the conference’s theme of “Together, Go Better”, distributors from 26 countries all over the world, including Saudi Arabia, Kuwait, Chile, Nigeria, Philippines, etc. gathered “in the clouds”, traversing differences of time and location, to have lively interaction with GAC MOTOR online.
During the conference, GAC MOTOR described and deployed the operational plans for 2021. This included many policies that would further support the distributors, which had its intended effect of bolstering confidence in global partners regarding the future.
Growing in Tough Situations, Collaborating with Global Distributors to Produce Wonderful Results Together.
With the strong support of global partners in 2020, GAC MOTOR managed to overcome multiple challenges, which included a worldwide pandemic and economic recessions. In the face of these adversities, the company managed to post year-on-year growth in exports of 18%, placing it prestigiously as one of the top three fastest-growing automobile-exporter in China.
To affirm and recognize outstanding performances and contributions by distributors in 2020, GAC MOTOR conducted an online awards presentation. One of the recipients of the Outstanding Distributor Diamond Award was Al Jomaih Automotive Company. In 2020, the productive partnership of Al Jomaih and GAC MOTOR saw amazing results in the Saudi Arabian market.
Empowering the Frontlines to Achieve Faster All-Round Development Globally
During the conference, GAC MOTOR announced its plans for 2021 regarding all-round growth, including the areas of branding, product development, and expansion into new markets, to empower the sales activity and ensure faster growth as GAC MOTOR partners with distributors worldwide.
In terms of product strategy, GAC MOTOR plans to introduce four fuel models and two new energy models globally. These will be an addition to models that are customized to regional preferences, to meet the differing demands from distinct areas.
In addition, GAC MOTOR will also be exploring new channels such as commercial cars, branded second-hand cars, and mobile travel options.
The Chairman of GAC MOTOR, Mr. Yu Jun, expressed his confidence in future growth, during the conference. He pointed out that GAC MOTOR will forge ahead on all fronts to improve its position in the industry, with brand development at the core of its campaign. GAC MOTOR will be built up and positioned as “the premium medium-high-end brand from China with international acclaim”.
The general manager of GAC MOTOR, Mr. Zeng He Bin presented, “GAC MOTOR will continue to focus on brand building with a market-oriented approach through our core brand values of ‘Spirit of Craftsmanship’, ‘Reliable Quality’, ‘Innovative Technology’ and ‘Trusting Relationships.’”
GAC MOTOR also held regional conferences with their respective distributors, including the Americas region to formulate detailed business policies and market strategies for each market. Likewise, the Russia region distributor conference will be held online on February 25th.
2021 GAC MOTOR International Distributor Conference has showcased GAC MOTOR’s ambitions and energy, rousing the confidence and belief of all distributors and partners. Going forward, GAC MOTOR will focus on strategic markets and car models, delivering its brand values, and enhancing its brand reputation. As a result, consumers will enjoy products of higher quality, a state-of-the-art experience, and an automotive lifestyle that is markedly more satisfying.