GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on their next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10thanniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
The new corporate culture, termed “The Road to Greatness”, will be based upon the company’s belief that ‘if everyone dares to pursue greatness, the world would be a better place’. It will also incorporate a new ‘personality’ for the brand, which will include the key qualities of intelligence, determination,persistence and innovation under a new brand slogan: “Dare to Dream, Have Courage and Keep Striving”. By embracing this new corporate culture, GAC Motor will ensure that it remains true to its ideals of developing original products and “having no fear in the face of difficulties” as it aims to create the “world’s car”. Going forward, GAC Motor will continuously realize every single inspiration for product innovation and keep itsconstant commitment for achieving excellence.
“The new corporate culture aims to incorporate humanity, credibility, and creativity,” YuJun added，“Over the next ten years, GAC Motor under our new corporate culture, will aim to put talents, consumers, partners and the community first. Respect each other and each other’s culture, uphold honesty and strive forward as we take innovation as the primary driver of growth.”
With the mission of creating an enjoyable life of mobility for all, GAC Motor, for the first time in its history, will introduce a set of guiding principles under the anacronym “GREAT”, representing: Glory to all; Reject the conventional path; Embrace a higher purpose; Adopt a practical attitude; Transcend the highest standards, and Strive for progress. Under these principles over the coming years, GAC Motor will extend itself to building a world-class brand and a global company.